Diamond Buyers Details
Edward and Joop, Louis Asscher’s sons, continued the family legacy and researched the possibility of enhancing Joseph Asscher’s original Asscher cut. They took the design and proportion calculations and used computer modeling and simulation to look at how light would perform within the diamond if certain adjustments were made during the cutting and polishing process.
Almost 100 years after Joseph patented the original Asscher cut, Edward and Joop introduced the Royal Asscher cut in 2001 (named for the company from which it hails). The Royal Asscher cut has an extra break on the diamond’s pavilion, giving the diamond 74 facets, compared to the original Asscher’s 58 facets. It is known for superior light performance when compared to other step cut diamonds (in 2009 the AGS Laboratories launched an independent light performance grading certificate for the Royal Asscher cut). The Asscher family secured an international design patent so the Royal Asscher cut could not be legally imitated; Royal Asscher is also trademarked and the company owns exclusive rights to the name. To further guarantee authenticity each diamond is laser inscribed with the Royal Asscher logo and an identification number belonging to a single diamond only. The number is logged with the Royal Asscher Diamond Company in Amsterdam and a Royal Asscher certificate accompanies the diamond.
Edward and Joop, Louis Asscher’s sons, continued the family legacy and researched the possibility of enhancing Joseph Asscher’s original Asscher cut. They took the design and proportion calculations and used computer modeling and simulation to look at how light would perform within the diamond if certain adjustments were made during the cutting and polishing process.
Almost 100 years after Joseph patented the original Asscher cut, Edward and Joop introduced the Royal Asscher cut in 2001 (named for the company from which it hails). The Royal Asscher cut has an extra break on the diamond’s pavilion, giving the diamond 74 facets, compared to the original Asscher’s 58 facets. It is known for superior light performance when compared to other step cut diamonds (in 2009 the AGS Laboratories launched an independent light performance grading certificate for the Royal Asscher cut). The Asscher family secured an international design patent so the Royal Asscher cut could not be legally imitated; Royal Asscher is also trademarked and the company owns exclusive rights to the name. To further guarantee authenticity each diamond is laser inscribed with the Royal Asscher logo and an identification number belonging to a single diamond only. The number is logged with the Royal Asscher Diamond Company in Amsterdam and a Royal Asscher certificate accompanies the diamond.
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